Media Sustainability

A hands-on module that helps media leaders read their organisation through its numbers

Leading with a Business Mind teaches independent media organisations to see their financial reality clearly — cost structure, funding risk, and the trade-offs behind every editorial decision. Not a finance course, a working tool for leadership.

Across a live session and five guided exercises, participants map their true costs, weigh initiatives on cost and impact, stress-test their funding against a major donor loss, and build a shared language between editorial and finance. A 1:1 session then works through their own specific situation.

The result: leaders who can name their numbers, defend their decisions, and reduce dependence on any single funder, without losing sight of the mission the numbers are meant to serve.

What I Help With

Four areas of practical advisory support

Revenue clarity

Understand what can realistically generate income, what should be tested, and what should be stopped.

Financial decision-making

Move from activity-based budgets to cost awareness, runway thinking, and basic P&L discipline.

Funding strategy

Prepare for grants, blended finance, venture philanthropy, or VC fundraising depending on your stage.

Execution support

Turn strategy into a 90-day action plan with practical follow-up.

About Nadim
Nadim Zaazaa
Nadim Zaazaa
Entrepreneur and Adviser · New York

I did not come from business. I was a social scientist — taught politics at university, advised governments on policy. In 2014 I walked away from that life to start my own company, with no pedigree, no network to lean on, and no idea what I was doing.

What followed was 20 years of learning everything the hard way — how to sell, how to lead, how to read a balance sheet, how to make decisions when the numbers are bad and the pressure is worse. I built a creative studio to $800K in revenue, raised $40M for a seed fund, helped 80+ startups navigate their early years, and ran a developer ecosystem for Bayer's radiology AI portfolio. I made every mistake in the book. Some of them twice.

The thing nobody tells you about running your own business is how distressing it actually is. Not just stressful — distressing. The kind that warps your problem analysis, clouds your judgment, and stirs up whatever life baggage you were already carrying. The entrepreneurial journey can become a vicious loop, and the last thing most founders want to do is let someone into that loop. Who wants to show the seams, especially when everyone expects the poster-perfect leader?

I get it. I have been in that loop.

I do this work because it makes the journey less lonely — for the people I work with and honestly for me too. I work best with people I find genuine mutual fit with, as entrepreneurs and as human beings. If you found me here, it is probably because an organisation I work with pointed you in my direction. That matters to me — it means there is already some degree of trust in the room before we start.

I am not going to tell you I have all the answers. I am going to sit with you in the hard decisions, help you see your numbers clearly, and make sure you are not making them alone.